{mini} FASHION: DEE-NIM Custom Style

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{Joe Fresh Shirt // Jeans c/o Memoiyo // H&M Cardigan // Joe Fresh Shoes // Baby Alive Doll}

I’ve been hearing things like “I’m just like you now mama!” and “we’re twins mama!” but my my ultimate favorite is the “mama, we’re pretty much the same human now.”. This all coming at me every since she landed her first pair of Jeans from Memoiyo. Custom denim without the custom denim price tag one would think; ummm yes please!

We now officially own 2 pairs of jeans and a jean jacket and our obsession has only just begun with Memoiyo. With each and everyone of their pieces being custom our wants and needs list only grows each time their store gets more stock. Probably an obsession I should avoid Sofia learning, but then again it’s so hard to avoid when her closet looks like this (yeah! even I have wardrobe envy).

The only real good that comes from this rather unfortunate clothing fascination of Sofia’s is with Memoiyo their custom pieces are recycled, meaning they’re all pre-loved items that are looking for a new home, online hand-me-down that got a genius face-lift. I fully support eco fashion, recycling threads is totally a way of the future. We love this most about Memoiyo!


Memoiyo was born out of a mother’s passion for style, affordability and ecofashion. DEE-NIM is the first sub brand under Memoiyo and how it’s fits so perfectly, I’m a denim lover. One day I wanted to have fun with kid’s denim by trying different things on them like ripping, bleaching, discoloring, dyeing and adding other touches and reinvent them from common to stylish. It’s a fascinating process! We carry sizes 0 to 7 yrs for boys and girls with every piece being one of a kind.

Find Memoiyo on Facebook, Instagram, and Twitter

“made with love, destroyed by love and dyed for love.”


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  1. kathy downey says:

    Your daughter is adorable!


  1. […] onto the news that really matters! Need I remind you who Memoiyo is? I featured them not too long ago on the site, and Sofia sports their designs at least once a week (how could we […]

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